posted on July 17, 2017 14:11
Restore Scan, a division of Restore Plc, today announces its commitment to getting Data Right, by joining a pledge led by The Chartered Institute of Marketing (CIM) which urges organisations to take action on the critical issue of responsible customer data.
Getting Data Right
Recent research by the CIM revealed 92% of the UK public does not understand how marketers and organisations use their personal information, and half of all consumers (57%) do not trust an organisation to use their data responsibly.
Data is essential for organisations to reach the right audience, in the right way, at the right time. Yet the CIM's research shows people are nervous about sharing personal data - fears of data breaches, recent scandals and misuse has them on high alert.
Equally, with new General Data Protection Regulation (GDPR) legislation coming into effect in May 2018, getting data right will also become a legal imperative - making it even more crucial for businesses to get their house in order now.
Joining the CIM's Data Right pledge, shows we are taking data management seriously and is a sign of our commitment to improving standards and building customer trust.
Restore Scan pledges to do four things in order to get Data Right:
- Be clear - we will tell our customers and supporters how we will use their data
- Show the benefits - we will explain the many positive benefits of data collection to our customers and supporters
- Show respect - we will make sure trust, honesty and transparency are at the heart of the relationship between ourselves and our customers
- Be in the know - we will continually familiarise ourselves with the dos and don'ts of data rights, the law, such as the upcoming changes due to new GDPR legislation, and best practice
Chris Daly, Chief Executive of The Chartered Institute of Marketing, comments: "In today's customer-led world, getting Data Right is a business critical issue. Whilst our research reveals trust is low and the public is being bombarded with data, two-thirds (67%) of the public actually said they would share more personal information if organisations were more open about how they will use it.
Businesses have a responsibility to their customers to be transparent, respectful and clear about how they use their personal information. Not only is this best data practice, but it will ultimately help their consumers feel more confident and enjoy the benefits of sharing more personal data.
But until businesses step up and show their commitment to best practice, they risk alienating their customers and damaging their brand. We need to act now and this is why we are asking organisations to take the Data Right pledge, to commit to showing greater respect and accountability to their customers."
About Data Right
In today's customer-led world, consumer data is a business critical issue for organisations if they want to reach the right audience, in the right way, at the right time. With new General Data Protection Regulation legislation coming into effect in May 2018, getting data right will also become a legal imperative - making it even more crucial for businesses to get their house in order now.
CIM's recent research report, 'Whose Data Is It Anyway?' revealed that 92% of consumers do not fully understand how marketers and organisations use their personal information, and half of all consumers (57%) do not trust an organisation to use their data responsibly.
This is why the CIM is working with organisations to improve standards across the industry and re-build customer trust, by asking businesses to make a pledge to uphold best practice when it comes to looking after customer data.
CIM is the independent, international organisation that has been supporting, developing and representing the marketing profession for over 100 years. The CIM is the leading professional marketing body in the world, with over 33,000 members (combining both professionals and students). There are 5,357 Chartered Marketers worldwide with 576 new Chartered Marketers in the last year. Restore Scan's Marketing Director Ruth Williams is a long standing member of the CIM with Lisa Crickmer, Restore Scan's Marketing Executive recently achieving Associate status.
About Restore Scan
We combine best-practice consulting with extensive document management experience to develop bespoke outsourced solutions for a range of customers, covering both the public and private sectors. Restore Scan provides a host of cloud services with automatic online back-up systems that serve your digital information at the touch of a button, ensuring you receive the maximum business value out of your chosen solution within the timeframes and budgets available.
For more information visit www.restore.co.uk