Our Priorities and Values
Our Priorities
Our Executive Management Team came together to outline Synertec's key business priorities.
In line with our value of openness, we made the decision to share these priorities publicly as a commitment to our focus.
Priorities Wheel
Synertec is committed to improving quality, reducing costs, and achieving growth.
We aim to provide valuable solutions that enhance customer service levels while preventing recurring issues.
Quality
It is important to us as a business that we constantly strive to improve our customers’ experience of working with us. With that in mind, enhancing our overall quality remains our number one priority for this financial year.
We Are Specifically Focused On
Further developing our customer-centric culture
Embracing the structure and control our Quality Management System provides
Applying ‘first-time fixes’ to prevent reoccurrence of any issues that do occur
Developing our products to provide solutions that add value to our customers and promote mutuality
Growth
As always, we strive to be market leaders in what we do. At the centre of that is the desire to continue to grow the business by providing value to a broader range of customers across a wide range of industries.
Diversification into new markets through creative strategies to add value
We Are Specifically Focused On
Increasing our customer-base through sustained expansion in current markets
Diversification into new markets through creative strategies to add value
Identification and implementation of new technologies to assist in product development and future growth
Return on Investment
In a time where many businesses are struggling, it is vital for us to ensure we apply sensible financial controls, therefore ensuring the long-term sustainability of Synertec for both our customers and our people.
We Are Specifically Focused On
Ensuring that all spend has a clear return on investment (not specifically financial)
Applying entrepreneurial thinking to find ways to reduce costs
Increasing system and process efficiency across the business, to enable us to achieve excellence and sustained expansion without increasing costs
People
Our people are at the centre of everything we do, it is important to us that we continue to develop both our employee benefits and our wellbeing provision. This will ensure that our people can have a long and successful career with Synertec, whilst feeling valued and supported.
We Are Specifically Focused On
Continuing to focus on our people’s wellbeing by providing stability and support and elevate our standing as an employer of choice
Increase our connection and engagement with our people, leading to improved wellbeing and productivity
Promoting wellbeing at work to improve overall health, reducing absence and retaining our valuable people
Further embedding our company culture to ensure all our people feel the benefits
Flexibility
Whilst we hold structural control and process in great importance, it is vital that we don’t lose sight of the strategic flexibility that has made us successful over the last 25 years.
We Are Specifically Focused On
Retaining our flexibility to ensure we remain agile, allowing us to react quickly and decisively to new opportunities
Innovation and continuous improvement of our products and solutions to enhance our offering for new and existing customers
Using innovation and technology to make us more efficient, leading to higher productivity, output and role satisfaction
Delegate effectively and broaden the use of talent within Synertec, allowing people to contribute ideas and develop their capabilities
Partnering and working with other organisations to guide how we innovate in the future
Our Values
We Focus On People Development Because Bright Minds Grow Our Business.
These five vowels are representative of our core values; the things we believe in. They shape the way we go about our business, every day.
We know our success is linked with theirs.
“To Use Our Trusted Expertise To Empower People, Because Every Communication Matters”
Our Objectives
Our guiding aim is to deliver sustainable Company value by constantly improving the long-term operating performance of the business.
To make this happen we focus on six objectives:
Stability
We work to ensure our long-term security through effective financial control.
Mutuality
We develop caring relationships with employees, suppliers and customers which deliver mutual and enduring value.
Responsibility
We act ethically and with integrity in all interactions with employees, suppliers, and customers.
Brand Strength
We build our brand to make Synertec synonymous with integrity, control, excellence, innovation, flexibility, and value.
Sustained Expansion
We recognise and seize opportunity for growth in existing and closely related markets.
Entrepreneurial Thinking
We nurture our innovative culture and react quickly and decisively to new opportunities.
Our brand is much more than the way our communications look and feel.
It is the essence of our business; the core values we stand for, the way we work and behave and the qualities that make us who we are.
Our brand is our promise to our customers, our suppliers, and our people; it defines the expectations that they are entitled to have of us, and the standards we impose on ourselves.
Our brand defines our aspirations.